A good example of entrepreneurship for the people
--Guangdong Shenzhan Industrial Co.
Wen/Dukofeng
20 years ago, a seriously ill old man on the deathbed of his son earnestly instructed: "people can not forget their roots, when you must go back to the village of Dawei to set up factories, the benefit of the township ......" The old man was the village of Dawei party secretary, he could not bear to see his hometown folks! He could not bear to see his hometown folks struggling on the poverty line year after year, and hoped that his son, who got rich first in Shenzhen, would inherit his wish and participate in the construction of his hometown physically. His father's will was like a seed, deeply rooted in his son's heart. The following year, the son gave up in shenzhen successful career, back to his hometown of jieyang city meiyun town dawei village, full of passion brewing life's second business, to fulfill the late father "back to the hometown to set up factories" commitment. This person, is the guangdong deep exhibition industrial limited company chairman huang honghong. Thus, the deep exhibition of the company's integrity management journey, from a strong affection for filial piety unlimited extension ......
sincere in one's work
Goodness is not greater than filial piety! Home to run a factory, complete the father's will - farmer entrepreneur Huang Honghong with this simple, persistent original intention, deeply moved by the Ministry of Chemical Industry had worked in the Coatings Research Institute of the Senior Engineer Wang Zhaoqin, after her retirement, she was invited to come to Huang Honghong's side, and he worked side by side to preside over and is responsible for the exploration of the project of the vacuum coating coatings, Research and application work.
Looking back, Wang Zhaoqin, Chief Engineer and Deputy General Manager of SZC, has many feelings.
The year 1996 was a crucial year for Sham Show, which was not yet born. At that time, the domestic vacuum coating market was almost monopolized by Japan and China's Taiwan products, the price is expensive, a single species, the application range is small, after-sales service can not keep up. Good at catching business opportunities, Huang Honghong determined to independent research and development for China's national conditions of the vacuum coating coating, in order to break the monopoly of foreign products in the market situation, for the domestic coating industry to reduce costs. Previously, Huang Honghong's factory production of coating coatings diluent "DA water", a little known in the industry, some of the old customers heard that he was ready to produce vacuum coating products, full of expectations of him, said: "You quickly make the product, we will not buy Japanese goods. " Hope is good, practice is harder than heaven. At this time the domestic vacuum coating research field is still a piece of virgin territory, in the absence of experience to learn from the situation, the scientific research work has been repeatedly frustrated, slow progress. In the laboratory, when the coating on the plastic products was coated with the whole sheet down, the researchers who stayed up for countless days and nights were almost discouraged. Wang Zhaoqin not without discouragement, half jokingly advised him: "Mr. Huang, there are many ways to make money, let's not do such a difficult thing, OK?" For the vacuum coating product research and development work of Huang Honghong exhausted blood at this time determined heart, smiling to comfort Wang Zhaoqin: "resolutely hold on, can not give up, must be the Chinese national brand of coating products developed." Wang Zhaoqin recalled that Huang Honghong invested all the money in research and development of products, for the work to the point of sleep and food. His spirit of hard work inspired the staff around him, willing to suffer with him. Because, Huang Honghong never regarded himself as the boss, and everyone ate the simplest meals, living in the most humble house. To this day, after his success, he still maintains the hard work and simplicity of the year when he started the business, never make a special diet, and employees eat the same pot of rice and a plate of food.
In 1997, the Chaoshan plains of the Rongjiang River, the northern foot of Zifeng Mountain, Dawei Village, cohesion of Huang Honghong full of heart and soul of the "deep exhibition of Industrial Co., Ltd." was born quietly, and at the same time can replace the imported vacuum coating coating SZ-97 oil, a sensation in the coating industry and the domestic market. Appraised, the product fills the gaps in the country, the technical level of the leading domestic. The product has won the Third Prize of Excellent New Product of Guangdong Province and the Third Prize of Scientific and Technological Progress. The vacuum coating SZ-97 oil rewrites the history of the domestic vacuum coating market relying on imports with a price equivalent to 1/3 of the price of similar foreign products, greatly reduces the cost of coating products, enhances the competitiveness of the domestic coating products in the international market, and expands the export of foreign exchange earnings, with remarkable socio-economic benefits.
"We always develop our products according to the requirements of our customers, make them suitable for all kinds of different materials, and try to make them extremely perfect." Wang Zhaoqin said. Deep Zhan is willing to "customize" products for customers, more willing to venture into the unknown field of scientific research, this is the confidence of the deep exhibition people, but also the pride of the deep exhibition people. 2012 May, Jieyang City Hardware Association visited the deep exhibition company, inadvertently disclosed a message: Jieyang Hardware Enterprises in urgent need of high-performance electrophoretic coatings products. Time is benefit. The company is anxious about the urgency of the enterprise, think about what the customers think, immediately sent personnel in-depth research, and then set up a special research group to start product development, in the shortest possible time to develop and produce the coating products that the customers urgently need. Sincere feelings, attentive service, so that the user was deeply moved, said willing to establish long-term cooperative relations with the deep exhibition.
Subsequently, under the inspiration of Huang Honghong's dedication to the vacuum coating business, the company's scientific research team independently and successfully developed SZ-WM08 waterborne vacuum coating for metals, which once again filled the domestic gap. The appraisal by China Petrochemical Association shows that the product technology level is leading in China and advanced in the world. 2010, SZ-WM08 waterborne vacuum coating for metal was awarded the Second Prize of Scientific and Technological Progress by China Petroleum and Chemical Industry Federation.
sincerity in business
Walking into the deep exhibition company office building, facing the center of a line of eye-catching words: "people-oriented, integrity of the world", and downstairs in the hall of other paintings, stone sculpture furnishings to form a harmonious and rich traditional cultural atmosphere.
At the beginning of the business, in order to open the product sales, the company to free trial, quality problems responsible for the end of the practice, won the trust and support of customers. At the same time, the company has strengthened the pre-sale and after-sale service, to achieve on-time delivery, unsatisfactory return commitment. Sunday is the rest day of the deep exhibition company, according to the practice, the rest time is not delivery. But the customer's supply demand is regardless of the day. If delivery is made during the rest time, it means that the supplier has to bear more costs. Sham Show Company has a good reputation in the industry also thanks to the timely delivery, to ensure that customers have a constant supply of goods, and never delay delivery. Over the years, the company often receives temporary orders at night and on days off, in order not to delay the customer's production, at this time the company must urgently start the administration, warehouse, transportation, handling and other departments of the operational functions, personnel quickly in place, to the fastest possible speed of the product to the hands of the customer. The cost of the products increased by such temporary orders will never be transferred to the customers, but will be borne solely by the deep exhibition company.
Since its establishment, the contract execution rate of 100%, the company's loan principal and interest repayment rate of 100%, for 12 consecutive years by the Jieyang City Bureau of Industry and Commerce awarded the "Shou contract and trustworthy" enterprises. 2011, the company signed a verbal contract with a customer in Chenghai for the delivery of goods in installments, at that time, the international oil price fluctuations, the customer in order to reduce the risk of price increases, a one-time order of 300,000 yuan and asked the company to deliver in installments within three months. In order to reduce the risk of price increase, the customer ordered 300,000 yuan of vacuum coating diluent at one time and asked the company to deliver the goods in installments within 3 months. That is to say, in 3 months the customer needs the product at any time, the company must be in accordance with the contract price delivery at any time. Since then, the international crude oil price soared, resulting in the product cost is higher than the contract price of 20% above, which means that the company must bear the loss brought about by the increase in crude oil prices. Despite the verbal contract, SZC still abided by it and supplied the products as required within the stipulated time. The customer was deeply touched and thus formed a deep friendship with Shenzhan.
An interesting paradox is: the deep exhibition of independent research and development of vacuum coating products, in recent years, many times upgraded and upgraded, the quality continues to improve, but the price is relatively continuous downward. In other words: product quality has been rising all the way and product price has been going down all the way. The conclusion is: the deep exhibition in the continuous development and growth. This is similar to a brain teaser question. Its answer is - today's deep exhibition already has a broad market, product sales than the beginning of the venture has increased substantially, to SZ-97 vacuum coating coating series products, mainly deep exhibition products, with its high quality, low price, excellent service, widely sold in the country more than 20 provinces and cities, which makes the company has enough strength to make profits back to customers.
In this commercial era, people like to compare the shopping mall to a battlefield, where a war without smoke is staged all the time. However, for Shamshaan, there is "no enemy for the benevolent", and this "enemy" is the antagonist of interests. Since there is no antagonist, there is no so-called war, only harmony and unity. "Why the deep exhibition can be stronger and bigger, because we always stand in the customer's position to consider the problem, thus forming a virtuous circle of mutual benefit and win-win situation." --This is the heartfelt words of Shenzhan people, and it is also the magic weapon for Shenzhan company to walk in the business world and win by surprise.
be honest with others
Staggered office buildings and neat factory buildings, green trees, flowers and fruits, each gardening shows the designer's subtle intention. Strolling in the factory park of Shenzhan Company, the leisurely feeling and quiet atmosphere are totally different from the impression of noisy and busy production workshop, if not for the low rumbling sound of water pumps, you can't imagine that the employees on the production line are producing in an orderly manner.
Professor-level senior engineer Wang Zhaoqin is a northerner, she can be regarded as the deep exhibition of the company's "senior" employees. 1996, in the chairman of the board of directors of Huang Honghong's kind invitation, has been over the age of Wang Zhaoqin said goodbye to the northern city where he lived most of his life, came to this small city in the south to open up another brand-new field of scientific research! --Vacuum coating. Here, she witnessed every footsteps of the deep exhibition people, and fully felt that the deep exhibition people are hard working and cherish the promise as gold in the world. Time flies, in a flash 17 years of time passes quietly, the old and thin years she talked about her own and the deep exhibition of the inexplicable love affair, said: "I can not leave here, one is the deep exhibition of science and technology team still need me to take the lead, we also have to continue to develop more high-end products to adapt to the market demand; two is the boss to treat people to the sincerity of the righteousness of the father, he often mentioned his dying command him to return to his hometown to set up factories For the sake of his filial piety and righteousness, I have to stay and help him."
As the saying goes, whoever wins the hearts of the people, wins the world. The remarkable achievements of Sham Show today cannot be separated from a group of loyal and unfailing employees like Wang Zhaoqin. In the eastern region of Guangdong, where the economy is not developed, many enterprises are facing the problem of "recruitment difficulties". However, Sham Show is an exception. Not only is it easy to recruit workers, but also the number of employees has been quite stable over the past 16 years, with a turnover rate of only 5%.
Here, the company provides comfortable accommodation for employees free of charge, one room for each employee, with all the living facilities, without the crowded and dirty dormitories of general factories; the company buys pension insurance and employer's liability insurance for the employees, so that the employees are protected against illnesses and disabilities, and the old people are well taken care of; the implementation of the reward and punishment mechanism, and the awarding of scientific and technological personnel who have made innovative contributions; the company implements the "warmth project", which provides subsidies and nursing care for employees in difficulties and hospitalization. The company implements the "Warmth Sending Project", giving subsidies and nursing care to employees who are in difficulty or hospitalized. The company also withdraws a certain amount of money each year as the organization of the staff to go out to study and travel and tourism special expenses.
There is also a karaoke room that can accommodate more than 300 people, a spacious and bright book reading room, a billiard room, a table tennis room, a basketball court, a badminton court and so on, so that the employees can take what they need after work, swim in their own happy world, and get great satisfaction spiritually.
There is one detail that reflects the people-oriented corporate culture of Sham Shui Po. Most of the employees here come from Dawei Village and nearby villages. According to the custom of the Chaoshan people, if the date of salary payment happens to be close to the Lantern Festival, Ching Ming Festival, Mid-Autumn Festival, Winter Solstice and other grand traditional folk festivals, the company always pays out the salary in advance, so that the employees can go home to make festival offerings and enjoy the peace and joy brought by the festivals with their families.
The company's good working environment and welfare treatment has enhanced the cohesion and centripetal force of the staff to the deep exhibition industry, prompting the top and bottom of the unity and cooperation, forge ahead.
In 2002, under the leadership of Wang Zhaoqin, the company's "annual output of 6,000 tons of SZ-97 vacuum coating coatings" project was supported by the National Development and Reform Commission, was included in the national demonstration project of high-tech industrialization, and became the first demonstration project since the establishment of the city of Jieyang, which successfully passed the National Development and Reform Commission in February 2007 The project successfully passed the acceptance of National Development and Reform Commission in February, 2007
In order to respond to the national industrial policy of energy saving and emission reduction, Wang Zhaoqin led the company's researchers to lose no time in the research and development of environmentally friendly vacuum coating coatings. After countless failures, finally successfully developed SZ-WM08 metal with water-based vacuum coating coatings, the product won the national invention patent.
Over the years, the company's science and technology team to undertake intense and heavy technical research, sometimes in order to rush to complete a scientific research topic, work late at night or two or three o'clock in the morning is a common thing, it is incredible that early in the morning at 5:00 a.m. everyone coincidentally get up and continue to work hard. This is the voluntary and conscious behavior of the staff, without supervision. There is a wonderful sculpture of a pioneering cow in the park of Shenzhen Exhibition Company, which symbolizes the spirit of unity and hard work of Shenzhen Exhibition people.
honest in one's home town
Sword sharpens from sharpening! Today's Guangdong Shenzhan Industrial Co., Ltd. is a collection of scientific research, production, trade in one of the ****** key high-tech enterprises, but also the domestic vacuum coating industry supporting coatings manufacturing leading enterprises. The company has been awarded "****** key high-tech enterprises", "China's outstanding private science and technology enterprises" and many other honorary titles, and through the ISO 9001: 2008 international quality management system certification, the deep exhibition trademark for many years was recognized as the The trademark of Shenzhan has been recognized as the famous trademark of Guangdong Province for many years.
Nowadays, Shamsham is growing and flourishing because it has put its roots in Dawei village and is feeding this hot land at the same time. On the basis of promoting the economic development of Dawei Village, the company has implemented the "People's Project" and "Moral and Political Project" in phases to change the appearance of Dawei Village, fully fulfilling the social responsibility of a successful enterprise. In recent years, the company has donated more than 30 million yuan, has donated to Meiyun Middle School, Meiyun Jishui School, Meiyun Health Center, JUE Charity Welfare Association, Dawei Village Water Reform Project, Meiyun to help orphans and the disabled, Meiyun town road construction, Meiyun Chiu Chow Music Society, Zhulin Bridge construction, Meiyun comprehensive social security management and other charitable welfare undertakings. The company also sends condolence money and goods to orphans, widows, elderly and poor households in the village during the New Year holidays.
In 2009, SZC invested more than 13 million dollars to build an elegant, beautiful and green Dawei Cultural Square covering an area of 138 mu (1 mu ≈ 0.0667 hectares). Among them, the park covers an area of about 58 mu, with greenery and architectural sketches arranged in the park, matching with the surrounding garden-style buildings and the geographical environment near the river, and supporting fitness and recreational facilities such as basketball courts, sports equipment, etc., which has become a good place for the villagers of Dawei Village and nearby villagers to relax and work out.
"Huang Honghong builds and beautifies Dawei Village as if he were decorating his own yard, dedicated and focused!" This is Dawei village people on his objective evaluation. When the village of Dawei cultural park construction into the climax of the time, in the winter, in order to choose a number of good quality stone, as the helmsman of the deep exhibition company Huang Honghong put down the company's business, braving the biting winds rushed to Fujian and other places to buy raw materials. Usually, whenever the construction projects in the village of Dawei encountered trouble, Huang Honghong always in the busy work out, rushed to the scene with the folks to negotiate a solution.
Some people say that nowadays the big money celebrities like to donate some money to do public welfare for a good name, which is a nine cow pull a hair of the matter for them. As early as 1997, Huang Honghong faced a lot of pressure: the pressure of the company's start-up, the pressure of scientific research investment, the pressure of the product sales ...... In this wretched period, he saved his own money and donated 100,000 yuan to the Dawei Primary School as a school building funds. Well-versed in Huang Honghong person Wang Zhaoqin understand his heart for his hometown, but in the critical moment of entrepreneurship, but also outward donations for charity, as a business partner, she is difficult to accept the boss of this seemingly irrational move. She kindly reminded, "Mr. Huang, it may not even be a problem to eat in the future, you also need to consider your own difficulties ah." Huang Honghong smiled faintly. Honoring his father's promise was a sacred and solemn matter for him, and a supreme obligation for Shenzhan.
Scrupulously abide by the integrity of filial piety, entrepreneurship for the people a good example. Guangdong deep exhibition of industrial limited company in good faith as a sail straight from the sea, in the stormy days may still encounter the test of the wind and waves, but we have reason to believe that, under the leadership of Huang Honghong, the integrity of the world's deep exhibition of people will be hanging high sails, the traditional value of "a promise is worth a thousand pieces of gold," the traditional value of the concept of the world, for the casting of the national brand legend, the realization of the hundred-year To cast the legend of national brand and realize the hundred-year Chinese dream, we will add fuel to the fire. The sail will not fall, the sincerity will last forever!
(Note: This article was published in the book "Integrity Guangdong" published by Yangcheng Evening News Publishing House)
